By innovating the use of sharing sales data, via computer, with their major suppliers, Wal-Mart has been able to keep key items in stock, without having to stockpile them. When an item is rung up at the cash register, this information is sent to a data warehouse that then facilitates reordering from that particular supplier ("Wal-Mart Story"). Add this product availability to the fact that Wal-Mart offers such a wide variety of items, and services from: financial services to beauticians to optometry to automotive care, and one can easily see how the company has added convenience to its strategies of success.
Wal-Mart's most recent convenience strategy also comes in the form of technology. This time, they have melded online shopping with the ease and convenience of in-store pickup.
Wal-Mart's Site to Store service allows customers to shop and purchase their items online, many of which are not available in stores. Through the www.Walmart.com/sitetostorewebsite, there are tens of thousands of items, in nearly 100 categories, that can be purchased ("Site to Store").
The convenience factor comes in with the fact that nearly two-thirds of Site to Store customers shop Wal-Mart stores weekly.
With Site to Store shipping, customers simply pick up their items during their weekly shopping trips, without paying for shipping. These customers now have access to tens of thousands of products, that they can shop for from the convenience of their home or office, and then pick up for free at their local Wal-Mart ("Site to Store").
Increased product selection, free shipping to the local store, and a pick up location that most would visit weekly no matter what, all add up to increased convenience for consumers and greater success for the organization.
Conclusion:
In the end,...
Wal-Mart Threats There are a number of threats that Wal-Mart faces in the external environment. These include intellectual property rights, rising cost of production in China, and the threat that is posed by intense competition in its many spaces. As Wal-Mart expands its retail footprint in emerging markets, especially China, it must take into account that the intellectual property protections are different in other parts of the world. In China, for example, one
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Com to drive customers into the store for the most competitive product areas, which during the holiday season, is toys. Should Wal-Mart have pursued e-commerce more aggressively sooner? No, it was wise to wait and see what lessons were being learned both from their store-based and online-based competitors. Most importantly however, Wal-mart took the time to understand why integration of their systems and the ability to break down larger shipments into smaller
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16; Wilbert, 2006, p. 2) Strategic process, planning and decision making As confirmed by Lee Scot's words regarding the aggressive strategy followed by each Wal-Mart store (Mohideen, 2009, p. 9), even if general stream planning and decision making is still largely centralized, being undertaken at the Wal-Mart Headquarters in Arkansas (for elements such as type of products to be sold, stores to be opened or closed, financial results and objectives, etc.),
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